Media Metrix Adds Scanner to Research Tools.
Published:
16 October 1999 y., Saturday
Measurement firm Media Metrix Inc. Wednesday added a new tool to measure e-commerce purchases, thanks to a partnership with Information Resources Inc. Information Resources (IRIC) is a marketing research that uses universal product code scanner data and software. It will work with Media Metrix (MMXI) to deploy e-SCAN, a service designed to track where specific brand/category buyers go on the Internet and measure their responsiveness to Internet advertising. "e-SCAN is the first service that delivers real, substantive information about the relationship between Internet usage and consumer purchase behavior - vital knowledge for consumer packaged goods companies," said Jim Chambers, group president U.S. Business, Information Resources, Inc. (IRI). "... e-SCAN is the first solution that pulls together all the pieces of the Internet puzzle on a household by household basis -- Internet usage, Internet advertising, and actual products purchased." e-SCAN combines Media Metrix_s meter technology with IRI_s ScanKey in-home scanner to correlate consumers_ Internet activity with their actual purchase of packaged goods products: volume purchased, purchase cycles, promotional
effectiveness and brand loyalty. Features of the service include:
e-profile -- correlates brand and Internet usage profiles among target
audience segments
e-testing -- tests the sales effectiveness of various Internet advertising
approaches
e-response -- applies custom analytics and modeling to Web marketing
scenarios
To facilitate e-SCAN usage, Media Metrix installed its metering software on the PCs of several thousand existing IRI Shoppers_ Hotline panel members.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Hewlett Packard is due to launch a new desktop computer in the UK, with pre-release users currently including interior designer Sophie Conran and her son Felix Conran.
more »
Unisys Corp. the Blue Bell computer services and systems company, said it named Peter A. Altabef as president and chief executive officer, effective Jan. 1.
more »
IBC has named Tim Richards as the next chairman of its Partnership Board. He will take over from Mike Martin, who retires at the end of 2014.
more »
Unisys has won a contract to provide the US Defense Information Systems Agency (DISA) with a range of data centre support services.
more »
Networking solutions giant Cisco today said it has signed a multi-year agreement with software major Microsoft to modernise data centres.
more »
Cisco, a leading provider of wired and wireless network solutions, today announced it has been positioned by Gartner, Inc. in the Leader's quadrant of The 2014 Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure.
more »
US giant Cisco Systems has announced plans to build a global InterCloud - the world's largest network of clouds - in collaboration with a set of partners.
more »
Microsoft may have released a basic Office app for Android phones almost a year ago, but the company is now building a suite designed specifically for Android tablets.
more »
Google Docs now offers its users with the option of editing all types of Microsoft Office.
more »
Cisco announced today that it has acquired cloud platform startup Assemblage, as the company continues its focus on enterprise collaboration.
more »