Media Metrix Adds Scanner to Research Tools.
Published:
16 October 1999 y., Saturday
Measurement firm Media Metrix Inc. Wednesday added a new tool to measure e-commerce purchases, thanks to a partnership with Information Resources Inc. Information Resources (IRIC) is a marketing research that uses universal product code scanner data and software. It will work with Media Metrix (MMXI) to deploy e-SCAN, a service designed to track where specific brand/category buyers go on the Internet and measure their responsiveness to Internet advertising. "e-SCAN is the first service that delivers real, substantive information about the relationship between Internet usage and consumer purchase behavior - vital knowledge for consumer packaged goods companies," said Jim Chambers, group president U.S. Business, Information Resources, Inc. (IRI). "... e-SCAN is the first solution that pulls together all the pieces of the Internet puzzle on a household by household basis -- Internet usage, Internet advertising, and actual products purchased." e-SCAN combines Media Metrix_s meter technology with IRI_s ScanKey in-home scanner to correlate consumers_ Internet activity with their actual purchase of packaged goods products: volume purchased, purchase cycles, promotional
effectiveness and brand loyalty. Features of the service include:
e-profile -- correlates brand and Internet usage profiles among target
audience segments
e-testing -- tests the sales effectiveness of various Internet advertising
approaches
e-response -- applies custom analytics and modeling to Web marketing
scenarios
To facilitate e-SCAN usage, Media Metrix installed its metering software on the PCs of several thousand existing IRI Shoppers_ Hotline panel members.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Firewalls, VPNs, intrusion detection are becoming as common in the business vernacular as balance sheets, P & L statements and chart of accounts
more »
IBM is set to make a major push in its drive to become the top provider of utility, or "on-demand," computing services
more »
search.lt presents newest links
more »
Talkative future for every gadget
more »
Internet suppliers have to connect abroad in order to connect with Poland
more »
Panasonic announced on Friday that it plans to launch a 1GB Secure Digital card first in Japan in April
more »
It's no longer merely an academic question
more »
NEC has launched the e616, its latest feature-packed 3G handset at CeBIT
more »
Sony has launched the fourth generation of its AIT (Advanced Intelligent Tape) format at CeBIT
more »
The Internet's real estate may soon be expanding, with the proposed addition of up to nine new top-level domains, including .jobs, .xxx, .travel and .mail
more »