NetAid is many things to many people: a welcome bit of Web-led charity, another chance for rich people to feel good about themselves, a monster site that had to be built in a hurry. KPMG says the NetAid site it developed in just 90 days is capable of handling the 60 million hits per hour it is expected to receive during three televised concerts on Oct. 9. The concerts will benefit the antipoverty efforts of the United Nations Development Programme. NetAid is sponsored by Cisco, KPMG, Akamai Technologies and the U.N. Development Programme, and has attracted a roster of Internet and high-tech supporters. Listed as "key participants" in the project are luminaries as diverse as U.N. Secretary General Kofi Annan, Cisco Chief Executive John Chambers and Wyclef Jean, a member of the band The Fugees. The concerts will be held in New Jersey, London and Geneva, with appearances by acts ranging from Busta_ Rhymes to David Bowie. The secret ingredient that_s supposed to set NetAid apart from celebrity antecedents like Live Aid is the Web, which is meant to create an ongoing community dedicated to fighting hunger and poverty. Beyond its eleemosynary mission, NetAid is a formidable piece of site development carried out by a team of 50 KPMG employees. The site, which will remain up after the concerts to support the ongoing antipoverty effort, is meant to be capable of handling 1,000 e-commerce transactions per second. Key content-delivery technology, crucial for the live streaming of concert footage to Web audiences, was provided by Akamai.
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