Polish tourist agencies intend to invite film superstars Harrison Ford, Sandra Bullock and Antonio Banderas to headline an advertising campaign to convince Europeans to spend their holidays in Poland.
Published:
3 December 2000 y., Sunday
Polish tourist agencies intend to invite film superstars Harrison Ford, Sandra Bullock and Antonio Banderas to headline an advertising campaign to convince Europeans to spend their holidays in Poland.
Ford, who recently starred in the thriller "What Lies Beneath", could soon be featured in the campaign, "Poland, an adventure with a happy end."
Polish tour operators want Bullock, star of the 1999 film "Forces of Nature", to promote Poland as a destination for outdoor sports among the 20-45 age group.
The media campaign, which is to include television spots on international channels such as CNN or Discovery, as well as advertisements in European journals and on websites, is slated to begin in 2002, according to Mateusz Zmyslony, one of the authors of the project.
The government is to finance half of the cost of the project, expected to cost some eight million dollars (9.2 million euros), with the rest paid for by travel companies and institutions like Polish public television.
Šaltinis:
Agence France Presse
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Hundreds of New Yorkers enjoy a dip in rubbish dumpsters that have been converted into swimming pools as part of the city's summer initiative.
more »
On 19 July, a school, which had been reconstructed with the funding from Lithuania’s Special Mission in Afghanistan, was opened in the village of Suri, the Zabul Province in the South of Afghanistan.
more »
Self-employed workers and their partners will enjoy better social protection – including the right to maternity leave for the first time – under new EU legislation that enters into force today.
more »
A 45 U.S. dollar garage sale purchase turns out to be long lost Ansel Adams negatives worth 200 million dollars.
more »
A Turkish toddler survives a three-floor fall from a balcony when he lands on a stack of plastic pipes.
more »
Around 200 Magellan penguins, most of them dead, wash up on Uruguay's beaches.
more »
Europeans are calling on Member States to boost their efforts to improve road safety, according to a survey published by the European Commission today.
more »
With an increase in life expectancy in China has come an accompanying rise in dementia cases, which may leave the younger generation struggling to cope with treatment and care.
more »
These baby sea turtles should be swimming in the Gulf of Mexico, but instead they are recovering at the Institute for Marine Mammal Studies in Mississippi.
more »
Reviving the Latin American tradition of the afternoon siesta, a hotel in Argentina brings siesta to the corporate workforce.
more »