Creativity key to a healthy economy

The importance of creativity and innovation for personal, social and economic development is the focus of the 2009 European year.

A diverse group of prominent personalities have been nominated as ambassadors for the year and given the job of raising awareness. They include dance choreographers, professors, artists, architects, scientists and CEOs of large businesses.

At their first meeting in January, the ambassadors warned it would be a fundamental mistake to reduce spending on research and development because of the current downturn. Finland had overcome a recession in the early 1990s by increasing investment in R&D and keeping education spending steady.

A series of six debates on key topics surrounding creativity and innovation is being held in Brussels throughout the year. A recent debate discussed ideas for creating an environment where creativity and innovation can flourish, while the next will address the future of education in Europe.

The European year is not just about talking however. In Brussels, the travelling Orbis Pictus exhibition by Czech artist Petr Nikl will open next week. It intends to create a communication channel that bridges nationality, social class and religion using specially created new musical instruments.

And work is already under way to create a manifesto for creativity and innovation in Europe that should inspire further activities well beyond the end of the year.