Joining Forces: BS/2 and ASHBURN International Take Partnership with SUNMI to a New Level at GITEX 2024

BS/2 and ASHBURN International, part of Penki Kontinentai Group, participated in GITEX GLOBAL. This was a significant international event held from October 14 to 18, 2024, in Dubai, United Arab Emirates. As technology partners, the companies introduced the TransLink.iQ solution for the first time at the SUNMI booth. Additionally, BS/2 and ASHBURN International were awarded the status of SUNMI National Partner. This will enhance cooperation with the corporation and open up new opportunities for joint growth.

GITEX GLOBAL is a major event that annually brings together leaders and innovators in the technology sector. In 2024, the exhibition featured over 6,700 participants from 180 countries, showcasing the latest developments in fintech, retail, artificial intelligence, cybersecurity, and cloud solutions. The exhibition spanned across forty-one pavilions.

Building Partnerships and Sharing Ideas at GITEX GLOBAL

At GITEX GLOBAL, the BS/2 delegation comprised nine employees, including Kirill Ovsyannikov, Deputy General Director for Strategic Development, and Nikolai Zhelinets, Deputy General Director for Commercial Affairs. The top managers conducted several personal presentations of SUNMI equipment and solutions for clients and partners, showcasing the latest innovations and technological capabilities.

The BS/2 team at GITEX also included representatives from the company's foreign offices: Ilgar Gasanov, Director of BS/2 Azerbaijan; Emilio Kiris, Head of BS/2 Georgia; and Azat Lyukhuzayev, Director of BS/2 Kazakhstan. They were joined by Aibek Makhambetov, Business Development Manager for Kazakhstan and Kyrgyzstan. They organized visits to the exhibition for key partners, including representatives from leading financial institutions and banks from Azerbaijan, Georgia, Kazakhstan, Uzbekistan, and Poland. These meetings allowed partners to learn about the latest technological solutions presented at GITEX.

Nikolajs Želnins, Deputy CEO of Commerce at BS/2:  

"GITEX GLOBAL 2024 is a significant event in the technology industry. It provided unique opportunities for BS/2 and ASHBURN International to showcase our innovative solutions and establish new business connections. It is especially important for us that the globally renowned corporation SUNMI offered collaboration and invited us to participate in their booth at the exhibition. This is not just support, but, most importantly, an acknowledgment of our status as a reliable and serious market participant. It is also confirmation of our partnership's high level. 

The main goal of BS/2 and ASHBURN International at the exhibition is to demonstrate that our companies are serious players in the fintech world. We also want to demonstrate that our solutions, such as TransLink.iQ, are already recognized in different countries and have proven their demand. We aim to strengthen our positions in the markets where our products are already present and ensure our projects' further growth. Furthermore, participating in GITEX opens up new opportunities for us — we are looking to find niche clients who can become a key part of our business in the future."

SUNMI at GITEX: Innovative Solutions Transforming Business with TransLink.iQ

At GITEX GLOBAL, SUNMI showcased its latest developments aimed at business digitalization and automation. New products included the SUNMI P3, SUNMI P3H, and SUNMI P3K. These devices offer a wide range of features to streamline business processes. Additionally, the company presented the SUNMI V3 and SUNMI D3 MINI models. Each of the products on display was designed with current market requirements in mind, making them excellent solutions for various industries. Visitors also explored futuristic concepts during the SUNMI Home & Lab presentation.

For the first time at GITEX GLOBAL, ASHBURN International's CEO, Žoržas Šarafanovičius, and Head of Sales Division, Sigitas Šniukas, provided a detailed presentation of the integration possibilities of TransLink.iQ with SUNMI hardware — the strategic partner of the company. The software solution was demonstrated at the SUNMI booth. 

The move to the next level of cooperation between the parties became possible after a visit by representatives of BS/2 and ASHBURN International to SUNMI's headquarters in Shanghai in May 2024. The meeting resulted in the signing of a strategic partnership agreement between the Chinese corporation and the Penki Kontinentai Group.  

ASHBURN International's CEO, Žoržas Šarafanovičius, highlighted the importance of the strategic partnership with SUNMI and shared plans for the development of joint projects in new markets:  

"For SUNMI, entering the payment solutions market is crucial, and for that, they need a strong and experienced partner like ASHBURN International. We specialize in creating a complete ecosystem that supports payment terminals. Our partnership is based on mutually beneficial strengths — SUNMI provides high-quality devices, while we offer reliable infrastructure for their operation. This is the foundation of our productive cooperation. 

For ASHBURN International, the partnership with SUNMI opens up new opportunities. We expect that our joint efforts will not only strengthen our position in existing markets but also help us enter those ones where SUNMI’s products are not yet represented. We are actively looking for partners who understand the local market well and know how to sell effectively, but who do not yet have ready-made solutions for payment infrastructure. We are ready to provide them with these solutions and help them grow their business."

The TransLink.iQ system is designed for effective management and real-time monitoring of transactions. Integrated with SUNMI terminals, this innovative product provides clients with powerful tools for automating business processes and optimizing payment processing. A demonstration of the solution's capabilities was organized at the booth, allowing visitors to familiarize themselves with its functionalities and advantages.

Strategic Negotiations with Partners for Successful Collaboration in the Future

During the visit to GITEX GLOBAL 2024, meetings were held with key partners of BS/2 — SUNMI and Magner. Participants discussed potential avenues for further collaboration and new joint projects. Additionally, company representatives conducted productive negotiations with leading global equipment manufacturers for the banking sector and retail, including Julong, YUTING, Datalogic, Zebra, Newland, and many others.

Representatives of BS/2 and ASHBURN International also participated in the SUNMI Partner Conference. Participants discussed new opportunities arising from the integration of ASHBURN International's solutions with SUNMI products. This interaction marked another significant step in the development of partnership relations between the companies.