New basis for the marketing campaigns

A research study by the Laredo Group shows that 29 percent of all Latin American Internet users have already bought online, and 59 percent intend to make electronic transactions in the future The study, released by portal site Starmedia, shows that Internet users are also using the Net to get information about products and services (68 percent), and usually click on ad banners in which they are interested (83 percent). The research presents the basis for the development of ad and marketing campaigns focused on Latin America. The research shows that users see Net advertisers as modern and innovative. The average age of online consumers in the area, according to Laredo Group, is 29 years; 83 percent have credit cards; 76 percent are employed; 71 percent are online for over a year, and usually spend 9.7 hours online every week. They usually seek information about travel (90 percent), electronic products (87 percent), consumer goods, hardware (86 percent), software (85 percent) and financial services (84 percent). From one of the conclusions of the Laredo Group research, the work reveals a Latin American eager to participate in the Internet and in e-commerce. "The study identifies a rich area, well informed about the Net, and that is transforming the Internet into something vital in their daily lives," the company said in a statement.