The Online Shopping Report

Audience measurement firm Media Metrix said Thursday it is venturing into the e-commerce arena, and launched its Online Shopping Report. The new syndicated e-commerce measurement services are designed to address marketers_ and retailers_ needs for developing marketing strategies, gathering tangible competitive intelligence and consumer demographics. "Our new e-commerce measurement services are a natural expansion of the Media Metrix product line, and take advantage of our vast and rich Internet usage information database, and our large, representative sample of more than 40,000 people under measurement," Mary Ann Packo, president of Media Metrix, said. Its first e-commerce report, "The Online Shopping Report," measures and reports the activities of Visitors versus Engaged Shoppers, or those users who visit Web sites and exhibit a high level of involvement in the shopping process, tendency to perform transactions and display site-specific loyalty. The report provides insight into online shopping behavior and offers e-commerce marketers cross-site and online entity specific measures, cross-category e-commerce data, tangible competitive intelligence and in-depth site-specific consumer demographic information. "A thorough understanding of e-commerce behavior is critical for any marketer or retailer interested in building or growing a successful online business," said J. D_Arcangelo, Senior Vice President, Marketing and Business Development, Media Metrix.