Olavi Andla, Owner, EMC Blue Drum In this session the speaker will share his experience in selling and implementing edutainment and histotainment programmes to incentive groups. Olavi will analyse the nature of the demand from foreign clients and the characteristics of the Baltic market, defines challenges and suggest opportunities for the Baltic MICE industry: „What makes us different?“, What is the Baltic USP?“ „What we’ve got to sell to the World?“ etc. Interesting case studies and jokes will encourage participants to think „out of the box“.